EVALUATION OF THE RELATIONSHIP BETWEEN BRAND EQUITY AND BRAND LOYALTY WITH CUSTOMER EQUITY AND CUSTOMER LOYALTY USING THE METHOD OF DESCRIPTIVE CONTENT ANALYSIS
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Engineering sciences
سال: 2022
ISSN: ['1308-7231']
DOI: https://doi.org/10.12739/nwsa.2022.17.4.3c0192